Business for Geeks

Here's a summary of a presentation from this year's OSCON on selling your business idea to investors.

An engineer might think that all that is required is to combine a good idea with great people and go about your business building the product. To the surprise of most of the session attendees, the list of questions that a potential investor wants answered doesn't include "Is it a cool product?"

The business people focus instead on customers for the product. They want to determine if there are enough customers willing to pay and whether or not they are high-margin customers. An investor wants to know that customers care about the product. They worry about such things as sales channels and market conditions.

As a long-time geek who has a hard time understanding how non-techies tick, this is fascinating.

- via BrainLog